“It is very personal, I design what I like to wear.
I’m fascinated by the memory that jewellery holds and our emotional connection with it – I want my jewellery to make people smile, to tell a story and be enjoyed long after I have left the planet.”
While other jewellery brands seem to be about refining the same old ideas or chasing passing trends, Alexandr is always on a restless hunt for the new and unexpected.
Maintaining a studio in Kensington, London, means Alexandr can channel his energy into trying new things and pushing boundaries - that type of creativity is something you can always expect from Alexandr, again and again.
We believe that jewellery should last forever. This is reflected in the timelessness of our designs and in the integrity of our materials. By working in solid sterling silver, we celebrate this naturally occurring and endlessly recyclable, precious metal.
As a business, we believe in buying less and buying better and so intend our designs to be worn, cherished, and passed on to others to enjoy. We want to be the best that we can be for people and the planet and believe that the world should not have to be harmed in the name of luxury.
As such we are embracing the challenge of building our business as sustainable as possible.
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